Marketing, campaigns and measurement
Campaigns that start with a measurable objective and end with a report you can act on — not a feeling that there was reach.
When you need this
- “We put money into ads and have no idea what came back.”
- “Inquiries arrive and we cannot tell where from.”
- “The launch date is set, but there is no campaign plan.”
What we do and what you get
Campaign planning
A measurable objective, audiences, channels, schedule and budget, written before media spend begins.
Creative and production
The message, the material and the variants to test — drawing on the brand’s language rather than reinventing it each time.
Measurement
Analytics, events and conversion tracking, so tracked inquiries can be traced back to their source. Consent, device changes and platform limits always break part of the path, so we report what was measured.
Reporting and optimization
A dashboard of the numbers that matter to you, and a periodic report on what changed and what comes next.
How we work
- 01ObjectiveWhat counts as success — in numbers. Without one there is no campaign.
- 02Measurement firstAnalytics and conversion tracking verified before launch.
- 03Plan and runAudiences, channels, messages and budget — then launch and test variants.
- 04ReportWhat happened, what we changed and what comes next.
What we need from you
- An objective we can measure — not “awareness” without a measurement plan.
- Access to the website or product the campaign sends people to.
- Permission to change what is not working on the landing page.
Where we stop
We do not promise optimization without measurement, or take responsibility for performance without the access the work needs. If we cannot change the landing page, we cannot improve its conversion — we would be buying traffic, not results.
Relevant work
- FIG.01Gal BakiFrom expertise to a business
- FIG.02Professional organizationFrom scattered to a system
- FIG.03ExodifyFrom a need to a product
Common questions
- Do you guarantee results?
- We commit to planning, measurement and transparency. Anyone who promises a number before seeing your data is selling you confidence, not work.
Ongoing partnership
If you need ongoing creative, measurement and reporting, we can continue as your monthly technology partner.
Tell us what isn’t working. We’ll tell you what to look at first.